Precision Paintball – Building a Brand from the Ground Up

Precision Paintball & Entertainment is a recreational facility located in Vilonia, AR, offering a fun, safe, and engaging environment for players of all ages. As Co-Founder, I was involved in building both the physical and digital foundation of the business—from branding and marketing to operations and customer experience. I played a key role in developing the company’s online presence, implementing booking and waiver systems, and driving growth through strategic promotions and community engagement.

Setup & context

I co-founded Precision Paintball & Entertainment in Vilonia, AR, helping build both the physical location and digital presence. I led the development of our website, social media profiles, online booking system, and digital waiver process to streamline operations and improve customer experience.

The challenge & problem PROCESS

As a new business, we faced challenges in building brand awareness and establishing a strong market presence. I developed marketing materials, built our website, implemented a cost-effective digital waiver system, and set up our online booking software. I also managed promotions and executed marketing strategies designed to attract new customers and foster long-term loyalty.

Launch, impact, results

Our launch exceeded expectations, with high customer turnout and strong community engagement. Through effective digital marketing and operational systems, we created a fun, safe environment that continues to grow and thrive.